Kendall is a brand strategy consultant and field hockey coach in San Francisco.
Former Meta Product Marketing Leader and NCAA DI Champion building high-performance teams across both business and sport.
Independent consultant since 2019. Currently booking gigs through Black Wren Studio.
Over 15 years helping both scrappy startups and established brands like Audi, Chime, Facebook, Opendoor, Peloton, Walmart, and WhatsApp shape their brand stories and bring them to life.
About
Consumer & Cultural Insights
Brand Architecture
Brand Purpose & Positioning
Messaging Architecture
Go-To-Market Strategy
Creative Strategy
And more
Projects
CHIME - Foundational Brand Strategy // Transformed Chime from a features-focused app into a purpose-driven financial partner by uncovering a powerful insight: financial journeys aren't linear for most Americans. Our strategic repositioning—"Uniting everyday people to unlock their financial progress"—inspired a refreshed brand identity that connects emotionally with millions seeking an authentic alternative to conventional banking.
RANCH RIDER - Go-To-Market Strategy // This Austin favorite needed help translating their local brand magic for national distribution. Our brand audit revealed their packaging wasn't working at shelf, despite strong can design. We revamped their packaging strategy for better point-of-purchase impact and created a comprehensive Brand Bible with a clear positioning: "Premium hard seltzer that doesn't sugarcoat"—setting them up to compete with beverage giants across the country.
OPENDOOR - Foundational Brand Strategy // Opendoor's ambitions had outgrown its positioning as just a home-selling platform. Research revealed that people needed more than a seamless transaction—they wanted support through major life transitions. This insight inspired a new brand purpose: "Powering life's progress, one move at a time" and value proposition: "Opendoor gives you the confidence and control to make life-changing moves." This strategic shift positioned Opendoor to embark on the creation of a new creative campaign platform.
Endorsements
“Kendall is razor sharp, curious, independent and resourceful. No matter what she takes on, she can figure it out, earn trust and deliver high-quality work and results. She is a star, and one of the people I consider myself most lucky to have worked with. She can do anything.”
—Gabe Reilly, Co-founder & Creative Director, Collective Horology
“Not only is Kendall committed to her craft, she was a great teammate, fought for clarity and understanding, and brought a positive, fun, and insightful spirit to her work.”
— Pash Obeng Jr, Senior Marcom Lead, Airbnb
“I think it’s only fair to warn you that Kendall is a fierce competitor with the passion to learn, the intelligence to thrive and the determination to win. I’m not just saying she wants to win, I’m telling you that she does win. Consistently. Habitually. Joyfully.”
— Kelly O’Keefe, Managing Partner & CEO, Brand Federation